Accor hits 45,000 keys under extended stay portfolio
Accor states it has more prolonged stay properties in the pipeline, consisting of new locations for Novotel Living as well as several luxury serviced flat assignments in Riyadh, such as the 250-key Sofitel Serviced Residences Riyadh.
He includes that Accor has an “unrivaled” portfolio of prolonged stay labels to service any visitor type. More brands under Accor’s extended stay portfolio include Mercure Living, Swissôtel Living and Mövenpick Living. It even offers prolonged stay alternatives via brands such as Fairmont, Sofitel, Mondrian, Hyde and The Sebel. In addition, it has 33,000 private villas, condos, and branded houses run in rental programs.
“With new travel practices holding and more consumers seeking out longer stays, Accor has actually remained to do what we do best– lead the markets in which we have deep origins, solid partnerships and an effective presence– such as Europe, the Middle East and Asia Pacific,” says Jean-Jacques Morin, Accor deputy chief executive officer and premium, midscale and economy segment chief executive officer.
International hospitality group Accor presently has 45,000 keys throughout more than 380 estates and 14 brands under its prolonged hold portfolio, which includes serviced apartments and exclusive rental properties. In an Oct 24 press release, the team claims it is now the global’s biggest player outside of the US here in this group, endorsed by a higher compression of real estates across Europe and Asia.
Many other current openings include Pullman Living Dongguan Forum in China, although Accor’s flagship “aparthotel” label Adagio celebrated its 15th birthday in 2023 with the introduction of 11 brand-new real estates throughout 5 continents.
Accor’s progression in the lengthy stay section has been bolstered by brand-new openings for its Novotel Living label, an expansion of midscale hotel brand Novotel. More recent growths for Novotel Living consist of properties in Bangkok, Saigon and Kazakhstan. In Singapore, the company opened up Novotel Living Singapore Orchard– a rebrand of the past 8 on Claymore Serviced Residences– in June 2022.
“The acceleration of pursuit for long-term stay real estates is a worldwide occurrence, pushed by a market shift among visitors that are making much longer trips, mixing business with recreation, and discovering locations a lot more fully,” claims Morin.